All posts by Kat

Blogcadette Recap: Veronica Dearly, Designer and Dreamer

Photography: Devlin Photos 

Veronica Dearly sat right at the front on our London class in January. She wore teal shoes with killer heels and frantically scribbled notes throughout. After class she showed us some of those notes, which she’s designed into cute little drawings and sketches. We knew she was destined for brilliance and so we’re super excited to reconnect with her today and hear what she’s been up to since class…

Unlike a lot of our attendees you’re not actually hoping to become a full time blogger. What was it that made you want to come to the The Blogcademy? What we’re you hoping you’d learn?

I really love the idea of blogging, and I want to use my blog to lend an extra dimension to my brand – an authentic voice. Whilst it would be marvellous to build an audience and put my product in front of new customers, my main reason for wanting to go to The Blogcademy was inspiration and exploring the potential of the platform.

We LOVE that your husband bought your ticket as a surprise Christmas gift, it was SO HARD for us to not go blabbing! What did you think when you opened that voucher on Christmas morning!?

Completely blown away! Craig had actually wrapped my gift certificate in a box with some weird, long (and very heavy) metal struts to further throw me off the scent, so I was fairly bemused. We’d talked about The Blogcademy when it was first announced and agreed that it just wasn’t happening right now, so it was such a lovely surprise. I am very lucky to have him! I actually entered for the scholarship without telling him so it explained his completely underwhelmed reaction when I revealed my application to him!

What were your biggest takeaways from the weekend? How have you integrated them into how you run your business?

I can’t even narrow it down. The POTENTIAL that I discovered at The Blogcademy is almost enough to blow my mind. The one thing that really stands out is the work ethic – the don’t give up, the work your ass off, keep going, and stay ahead of the game attitude. It’s always easy to look at the pioneers in your industry and see someone who was lucky to be at the crest of the wave, when in fact the only reason they are there at the top is because they bloody well made that wave themselves. The Blogcademy taught me that I want to make waves, and it’s hard, so I’d better just get on with it.

We also see you’ve just launched a new website. It looks FAB. What did you learn in class that made you want to make a change?

Something that I’ve heard Kat quote before is that ‘your style will find you,’ and a couple of months before The Blogcademy I had been hit by a coconut of epiphany and my style just exploded all over my pages and my life. The branding section of the workshop was one I was really looking forward to (as a design geek!) and really brought home the need to make sure my brand was showing off who I am and what I do. It has been a labour of love but now I feel it’s much more representative of me and the future I see for my brand.

What’s your overall vision for your business? How do you try to stand out from all the other stationery designers?

My overall vision has changed a lot since it began in 2011. Originally I created alternative wedding stationery, and now I mainly focus on greetings card publishing and creative design projects. My overall goal from the start was to work for myself in a creative business, so it has been an interesting and often surprising journey. Moving out of the wedding industry has been a huge learning curve but I feel like I’ve really found myself.

In terms of differentiating myself I actually try to limit my exposure to other peoples designs. I’m lucky to have a found a style that really comes naturally to me so I find starting with a blank piece of paper and no pre-conceived ideas of what I’m about to do should look like is the best way to come up with something that stands out.

Case in point – when I first emailed my first greetings card design with very specific requirements and notes to a printer, they asked me to phone them and said “What the HELL are you on about?!” Those same cards have been my best sellers by a million miles.

You’re very active on social media, Twitter and Instagram in particular. What did The Blogcademy teach you about using social media and how have you implemented these things? Have you seen growth in these areas since the class?

I’m much more conscious of my output. I have two children, so the natural, almost unstoppable compulsion when I open Twitter is to write a constant stream of mildly amusing anecdotes about my family life. I feel like I have much more of a balance, which has resulted in a modest but much more steady growth. Sadly, my Facebook page is an area that still needs a lot more of my attention!

When it comes to your business, what are you most proud of?

It sounds clichéd, but I’m so proud of how far it’s come since the beginning. I’ve made huge changes, learnt so much and found a style that I am SO excited to work with everyday. I have stuck at it and tackled it in a few different ways and have created a job for myself that I’d never have found advertised in the paper.

What’s the most valuable thing you took away from The Blogcademy? Would you recommend it to your best friend?

It’s so easy to go through this life and accept the path that is laid out ahead of you, make practical and ordinary decisions and get by. That is not the key to my happiness, and The Blogcademy has given me the confidence to pursue BIGGER DREAMS. And yeah I definitely HAVE recommended it to my best friend – my husband Craig applied for the scholarship for the London class in September… and was one of the winners!

How would you like to expand or improve your business in the next 12 months? In your wildest dreams, how would your business look and feel this time next year?

I’m just beginning to focus a lot of my energy onto getting my products into shops, and so far the take up has been really encouraging. I’m also constantly expanding my products and this time next year I’d love to have a broad range of products available in a respectable number of stores. Couple that with attracting some more exciting design projects and world domination and that’s pretty much it.

Lake Life in Minneapolis

After a night pontoon cruisin’ on Lake Minnetonka, a day strolling around uptown and a cheese curd fest at Psycho Suzi’s, we were well and truly ready to teach a class full of babes.

The workshop was held at Public Functionary, a brand new art gallery space. We were lucky that they’d just wrapped one of their first art exhibits before we arrived, which meant the walls were still decorated with black and gold paintwork and deep burgundy velvet.

A huge thank you to everyone who helped make this class possible…

A Blogcademy wouldn’t be a Blogcademy without the Crown & Glory ears!

The Young Aesthetic made us these gorgeous crystal necklaces.

The Cicely Margo ring pop rings were a big hit!

Karyn of Classic Hardware attended our LA class so we were thrilled when she approached us to sponsor Minneapolis with her silver jewellery.

We love love loved the Tumi sunglasses.

Casetagram sent us vouchers for our students to make their own custom phone cases from their Instagram photos. Here’s one Kat made earlier!

And of course everything came beautiful presented with a custom city tote alongside a workbook and sponsor postcard.

Much love to Gene Oh who came to snap these shots of the class. Minneapolis, we love you!

Our next class (and last US date of 2013!) is taking place in Austin in August and we’d love to see you there!

Blogcadette Recap: The Babes of Bespoke Bride

Photos by Craig Dearsley

When we first met Jess — one half of the dynamic duo behind Bespoke Bride — we were instantly smitten.  This vivacious babe smiled all weekend long, and won us over with her sweet, sparkling temperament!

When we hugged her goodbye, we had our fingers crossed that she’d be able to use what she’d learned.  At the time, their site was on a generic WordPress template, and it was all looking a bit safe and beige.  It didn’t represent them at all!  A few months later, their site had undergone a complete — and radically gorgeous — makeover.  But that’s not the only change they’ve made!

Read on to find out the secrets behind Bespoke Bride’s success!

We love the changes we’ve seen you making to Bespoke Bride since the workshop in January, especially the amazing rebrand and redesign of the site! What did you learn in class that inspired you to make such big changes?

Thank you! I think one of the most eye opening points that stood out to me from Shauna was that your brand isn’t just about your field of work or genre, it should be about you. You are your own brand. This really resonated with me because looking at Bespoke Bride back then we were just so CLICHÉ! URGH. Honestly, the site design couldn’t have been further away from who me and Emily are but we made the classic mistake of creating the site to look how we thought the audience would want it to instead of how we really wanted to. We also learnt that using a standard WordPress theme is OK for a while but if you really want to up your game then you need to ditch that preset!

There are some super affordable and much more professional looking themes out there that really did change the entire feel of Bespoke Bride. In a world that now seems like everyone has a blog the best thing you can do is stay true to yourself and what you believe because chances are, someone else is already covering what they think the audience wants and in fact, I think that what people are really looking for now is something a little more honest and a little less standard.  

Has the overall vision or direction of your blog changed since the class at all? We’ve seen some new regular features cropping up!

Absolutely. We came to realise that there are so many wedding blogs out there that literally just blog real wedding after real wedding after real wedding with nothing else to offer on the site, no business advice, no personal opinions, no wedding advice which is fine for some people but for us, we really wanted to be a wedding blog that stood out as being a little bit different. I learnt at The Blogcademy that people come to your blog for your content but they stay for your personality! (Which our site had NONE of before attending the class). You couldn’t even distinguish if it was me or Emily writing posts which looking back on is absolutely ridiculous because we both have such different opinions! It was time for a major personality upgrade!

We got together to talk about what we really loved and what made us different and so we introduced a few non-wedding related features such as cooking DIYs, home DIYs (since I’m quickly becoming obsessed with interiors) and our Off The Record feature where we talk about what we’ve been getting up to away from the blog that week. We get that some people won’t care about these features but we also get that we’re expanding and appealing to a much larger audience too!

The community and engagement around your blog seems to have come along in leaps and bounds since class. We hear a lot more wedding industry folks mentioning Bespoke Bride in the list of top UK wedding bloggers! What’s your secret and how do you think you’ve been able to get your name out in such an over-saturated market?

Do you?! Oooh that’s exciting! I suppose the key has been personality. I feel like we’re slowly becoming a wedding and lifestyle blog instead of purely weddings, so I suppose that in itself kind of separates us from the wedding market slightly! However, I think one of the most important things we did was to stop comparing ourselves and trying to compete with the massive wedding blogs and instead start creating our own niche. As I said before, I think brides and grooms are looking for more inspiration on showcasing their personalities in their weddings now which is something I’m proud to say we provide. Perhaps more and more people are becoming bored of having the same weddings as everyone else and more and more people are looking for ways to switch it up a bit!

I would also like to add that getting out and meeting people is one of the best ways in getting your name out there and socialising and being genuinely nice to people! Nobody wants to work with or collaborate with someone who’s known for not being very nice! I can honestly say that some of our biggest opportunities have come from meeting people in person and forming relationships with them. The very reason I’m even getting to write this interview is because I got my ass up to London and attended the Blogcademy where I met SO MANY incredibly creative, fantastic and amazing people! Keeping those relationships are also important too.

A little bird also tells us you’re working on some other off-blog projects too. Can you tell us a little about them?

We sure are and it’s very exciting for us! We’re currently in the process of building a separate website from the blog for creative and special vendors in the industry. We found a bit of a gap in the market and wanted to grab the opportunity with both hands, although I don’t think we anticipated just how big a project it would be! You see, last year me & Em decided we would travel to wedding shows and fairs all over the UK to try and meet unique and fun wedding companies with something different to offer but it was costing us a lot of time and money and there were a few fairs that were just too far away for us to attend so we were sometimes left a little disappointed that we wouldn’t ‘find out’ about these companies. If only there was some sort of online wedding show where we could find out about unique vendors from all over the country?! DING! An idea was born.

‘But that’s just an online wedding directory I hear you cry?!’ But it really isn’t, we’re designing TheOnlineWeddingShow.com to have online chat features so that couples can chat to suppliers if they’re online, you’ll also be able to buy quirky decorations, gifts, wedding attire or even search for an unusual venue or hire a tepee if you desire! (that rhymed didn’t it?!) We’re trying to cover all aspects of your wedding to make it easier for couples who really don’t want the same old thing! It’s something we’ve been working on for almost a year now and will hopefully be launched by the winter of 2013!

We’ve also been meeting fellow creatives in the industry to bring a new social event to the world! A place where you’re not shoved awkwardly in a room and forced to go up and introduce yourselves to people. We’re working on creating an evening where socialising grows organically, where you also have a lot of fun and where you learn a few things while you’re there too. It’s going to be an instagramming, yummy fooding, fun activitying extravaganza!

When it comes to your blog, what are you most proud of?

I speak for both me and Emily when I say that we’re most proud of how far we’ve come. I can’t even tell you how many times we were asked ‘What’s a blog?’ or ‘So why are you doing it? I just don’t get it’ and ‘Why don’t you just get a proper job?’ It’s so fulfilling to know that something that so many people didn’t believe would work is now a profitable business for us both. Sure, it’s not making enough money to hold us down full time yet but Rome wasn’t built in a day!  We’ve had so many amazing experiences from it and we’re so proud to say that we followed our hearts and pursued our passion for blogging and weddings instead of sticking in boring and soul sucking full time jobs!

What’s the most valuable thing you took away from The Blogcademy?  Would you recommend it to your best friend?

Are you kidding me girls?! How am I meant to choose just one valuable thing? The entire workshop was incredibly valuable! OK, If I absolutely HAD to choose from the weekend it would be the amount of drive and inspiration I took away with me. Just being in the same room as 30 something women that are all so career and passion orientated was so liberating!

If we’re talking POST Blogcademy I would hands down say the support system we’ve been invited into. When I bought my ticket I thought it would cover the class but the forum we’re all in is amazingly helpful and I know that if there is anything we’re stuck on we can come to you for advice. It’s so heart warming to know that you’re all happy to help with whatever trouble we run into and we both feel like we could come to you for anything (which is amazing!)

I would 100% recommend the Blogcademy to my best friend. I’ve been recommending it to everyone I meet! I’ve also had a lot of people ask me about it and my reply is always simple: ‘It was the best business decision we ever made’.

How would you like to expand or improve your blog in the next 12 months?  In your wildest dreams, how would your blog look and feel next year?

We would love for our readership to continue to grow and would love to have more of a presence on social media. It would also be fantastic to have more gorgeous sponsors sitting pretty in our sidebar and be able to be blogging full time so we could focus more on producing new and exciting content and features!

In my wildest dreams I would be blogging from my new holiday home in Mexico overlooking the sea! We would both love the blog to feel like a community and to be in the top 10 wedding blogs in the UK. An award wouldn’t be too bad either! Ha!

But I think most of all we would love to be a well known wedding and lifestyle blog amongst brides and grooms and be known for being one of the most helpful and inspirational wedding blogs out there! The most important thing to us is being helpful to our readers and remaining true to ourselves.

New York June 2013 Recap & Sponsor Love

The New York workshop was more wonderful than we could have ever hoped! Thanks to all the amazing babes that came along but also to the team that made it happen. We love you eternally!

Firstly, thanks to the amazing guys at Rent Patina for hosting us all weekend. The space was pretty much perfect and their amazing vintage furniture made for super stylish and comfortable seating (they hire it all out for weddings and events so be sure to check them out!)

Sparklebeast designed this gorgeous gem necklace just for us. They went down an utter storm.

Crown & Glory have become quite the Blogcademy staple. Designer Sophie provided us with glitter ears a-plenty.

Alphabet Bags sent over these adorable pink glitter heart pouches. We can’t get enough!

Cicely Margo made us these giant ring pop rings – so fun!

Milk & Honey Naturals created these solid perfumes. They smelt good enough to eat!

Tumi Eyewear generously provided a pair of designer sunglasses for everybody.

Paige Lavoie made us some fun turquoise glitter crowns.

And Zevia kept us hydrated in the 35°C heat with their yummy zero calorie soda.

As usual everything came packaged in their custom city tote alongside their branded workbook…

To Nikki and Hillary our stellar assistants, you are the best. Thank you for everything, we have you on speed dial for the next time we visit NYC.

Last but by no means least thank you to the incredible June Cochran who flew in all the way from Hawaii to photograph the event. We are so externally grateful and completely in love with these images.

Yey for the New York class of June 2013. We love you endlessly. Thanks for being so damn bad ass!

If you’d like to read more about the New York class you can do so on Kat, Shauna and Gala‘s own blogs.

Want to come along to a future class? Book your spot here!

Photography: June Cochran

Hey There Twin Cities!

Hey there future Blogcadettes! Your headmistresses touched down in your fair city last night and we are so excited to meet you in class tomorrow!

If you’re coming along here’s a little reminder of when, where and what you’ll need…

♥ The class is being held at Public Functionary. The address is 1400 12th Ave. NE Minneapolis, MN 55413. Class kicks off at10am – don’t be late!

♥ Remember to bring a notebook and something to scribble down all those notes with.  If you prefer to type on a laptop or iPad feel free to bring those too. The studio has wifi (of course!)

♥ You’ll also need a camera. While we are no longer teaching a technical photography section, the workshop is sure to be packed with many Kodak moments so don’t forget to bring something to capture them with! If you don’t have one, don’t worry, the camera on your phone will be totally adequate.

♥ Nom, nom, nom, don’t forget about your belly. Be sure to bring some snacks and a lunch. We’ll be providing a few treats for munching on throughout the day but feel free to bring your own too. There a couple brilliant places to buy lunch locally (within a 5 minute drive), but if you prefer to bring a packed lunch, be our guest!

♥ Business cards… Because you never know who you might meet!

We are SO EXCITED to meet you all,

Much love from your enthusiastic headmistresses,
Kat, Gala & Shauna

It’s Up To You, New York!

We feel like we’ve done a full circle over the past few months. After starting our Blogcademy journey in this fair city, here we are again! On Wednesday Kat and Gala were reunited with squeals and hugs a-plenty, and Shauna touched down just this morning. We’ve been ferociously writing report cards, tweaking our presentation… oh and we had a little time for some shopping too of course!

If you’re coming to class tomorrow here’s a little reminder of when, where and what you’ll need!

♥ The class is being held at the ridiculously cool Rent Patina! The address is 7 St. Nicholas Ave, Brooklyn NY 11237 which is just a couple of minutes walk from Jefferson subway station. Class kicks off at 10am – don’t be late!

♥ Remember to bring a notebook and something to scribble down all those notes with.  If you prefer to type on a laptop or iPad feel free to bring those too. The studio has wifi (of course!)

♥ You’ll also need a camera. While we are no longer teaching a technical photography section, the workshop is sure to be packed with many Kodak moments so don’t forget to bring something to capture them with! If you don’t have one, don’t worry, the camera on your phone will be totally adequate.

♥ Nom, nom, nom, don’t forget about your belly. Be sure to bring some snacks and a lunch. We’ll be providing a few treats for munching on throughout the day but feel free to bring your own too. There a couple brilliant places to buy lunch locally, but if you prefer to bring a packed lunch, be our guest!

♥ Business cards… Because you never know who you might meet!

We are SO EXCITED to meet you all,

Much love from your enthusiastic headmistresses,
Kat, Gala & Shauna

Join us Live From New York!

We thought it was high time to give our online Blogcadettes another class so we’re conducting another livestream so that YOU can get your questions answered.

Our last one was a huge success, with lots of questions, plenty of laughs, and over 1,000 viewers!

Join us Monday 24th June
10am PST / 1pm EST / 6pm GMT

The three of us will be talking about some of the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about changes we’re making to our own blogs.

After that, we’ll be taking your questions! You’re more than welcome to submit them in advance, but we’ll be answering ’em on the fly, too. (If you can’t attend the live event, but will be watching the recording later, we recommend submitting your questions ahead of time!)

Tickets are a minuscule $7 and if you can’t tune in live, don’t worry, your ticket will give you access to a recording which you can watch over and over again at your leisure! Sign up below by clicking the orange button below…

 

What’s The Blogcademy All About, Then?

With excitement very much mounting for the next leg of our World Tour in New York and Minneapolis over the next few weeks, we wanted to refresh your memory as to what The Blogcademy is all about!

Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.

Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.

Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.

Enough fooling around.

It’s time to make a living with your blog.

And we’re coming to your city… TO SHOW YOU EXACTLY HOW.

The Lowdown

Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.

Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.

There’s just one little thing…

It takes strategy. Insight. Technique. And talent.

Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.

And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80’s dance-offs very much included.

About The Blogcademy

The Blogcademy is a wildly fun, fiercely smart, two-day workshop tailored to bloggers who want to elevate their online presence and business up a level — or fifteen. Taught by three of the world’s most high-profile bloggers, Gala Darling (Gala Darling), Kat Williams (Rock n Roll Bride) and Shauna Haider (Nubby Twiglet), we take your hand and give you a backstage pass to the blogosphere.

Everything you ever wanted to know about blogging strategy, branding, monetization, personality and (so much!) more is covered in this exclusive, never-before-done workshop — now taking place in various cities around the world. At The Blogcademy, there’s three of us and thirty of you (not to mention some of the sauciest goodie bags this side of Venus).

We provide personalized guidance, big heaps of encouragement and one massive dose of inspiration to all levels, from absolute beginners to total pros. It doesn’t matter whether you do it for the love, to support your business, or if it’s your full-time gig; all that matters is that you have a wild-crazy passion for this thing we call the blogosphere.

Your three headmistresses have very distinct personalities, and an entirely different approach to each of our online identities, which gives a savvy, holistic, insider’s view of exactly what it takes to thrive online — no matter who you are.

If you’d like to use your blog to attract new clients, we know the best way to do it. If you’re feeling frustrated by creating content, we can help you bulldoze through the obstacles that are standing in your way. If you want to get a newspaper column, a magazine feature or a book deal, we can show you the ropes. If you want to be inspired, make your blog design really pop, refine your branding and get bigger and better, we’re right there with you — no ifs, ands or buts.

If it exists as a benchmark within blogging, we have either done it or are doing it right now. Gala has been writing online since 1997, Shauna got started in 2001, and Kat began her blog in 2007. In our 31 collective years of experience in the world of blogging, we have truly dealt with the good, the bad and the ugly. We want to share our greatest lessons with you in the form of two uncontrollably fun, action-packed days of knowledge, wisdom, tricks, tips, deep insights and good-old fashioned bonding.

And it doesn’t end there. After the last B-shaped balloon is packed away (tear!), the community remains. Regular, real-life meet-ups, a thriving forum and access to constantly-updated resources are all at your glittery fingertips. The Blogcademy may zip by in two days, but the relationships you’ve formed can (and will) last a lifetime.

What Will I Learn?

Day One:
We’re busting out the need-to-know, can’t-be-skipped, you-don’t-want-to-miss-this blogging essentials. On day one we cover everything from layout basics to learning how to create and refine your digital persona. In the excitement of starting a blog, these important fundamentals often get glossed over, but they’re crucial to your success. We discuss finding inspiration and picking the right topics for your blog, creating brilliant content, extracting the maximum juice out of social media and conducting a digital brand audit. (More useful than it sounds — we promise.)

Day Two:
After a jolly good night’s rest, we crack on to day two where we go deep on the topic of monetisation, from advertising to creating your own products (and everything that falls in between!). We give you the skinny on building a brand from scratch, how to network without feeling like a sleaze, how to take great photos, essential business documents and creating a blogging action plan that won’t just sit in your drawer — but get you noticed, get you seen, and get you making MONEY.

At The Blogcademy, our focus is not just on being online; we understand the importance of establishing legitimacy in the offline world, too. Woven throughout the two days, we’ll be driving home lessons on discovering your own voice and showcasing your personality, making brand connections and working on campaigns, as well as dealing with the not-so-nice bits of blogging.

We’ll tell you everything we know about dealing with big brands (and maintaining a sense of self and integrity!); getting a newspaper or magazine column; self-publishing and digital products; creating a magazine (as well as editing, designing and distributing it); blogging managers and agents, and how to get a book deal. We’ll teach you how to write your own blogging business plan, and encourage you to set goals to keep you motivated.

But it’s not all function and no form: we also share essential design tips and elements to enhance the look and feel of what you do. It’s one thing to have a cohesive look across all your online properties, but it’s another thing entirely to know if they accurately represent you or your business. Shauna has half a decade of real world experience at top ad agencies and design studios, which have given her a sophisticated and beautiful view of design, both online and off. She brings this expertise to class and one thing’s for sure: you — and your blog — will never be the same.

Finally, the headmistresses will personally be critiquing your actual blog and giving you customized recommendations on what you can do to be better, do better, and blog better.

This is an unbelievable opportunity to have your work appraised by some of the best in the business, and if you take our advice, you will see incredible growth. Pinky swear.

What’s Included?

  • 16 hours of class time
  • Custom 40+ page workbook (she’s pretty AND action-packed)
  • Activities and exercises designed to help you get clear, and get GOING
  • Top Secret Student Forum — because two days is never enough!
  • Personalized Report cards — 1:1 attention is a guarantee
  • Graduation Certificate — to remind you of your new skills, and give you insta-confidence anytime
  • Curated Goodie bag — have we mentioned how much you’re going to LOVE yours?!
  • Class Photo — because no workshop would be a workshop without an unforgettable collection of stellar snapshots

So what are you waiting for? We can’t wait to see you there!

Meet Our New York & Minneapolis Scholarship Winners!

We offer one scholarship spot in every city and we just love browsing through all those creative entries in order to pick our winners. This latest batch certainly didn’t disappoint, with both of our favourites flexing their artistic muscles and creating these utterly brilliant pieces.

Kirstin’s comic book for the New York class stole our hearts with it’s creativity and humour…

And Amber’s quirky poster designs convinced us that this was a babe we wanted to meet in Minneapolis!

Congratulations to you both, we can’t wait to meet you in New York and Minneapolis really really soon!

If you’d like to try out for the scholarship spot in Austin, London, Brisbane, Melbourne or Auckland it really couldn’t be easier. Simply pull together a blog post and let us know, in whatever format you like, why you should win!

You could draw a picture, make a video, create an animated gif, start a Facebook campaign, get a tattoo (we’re only half joking!)… Anything that your crazy little brain can come up with. Remember: the more creative the better!

Publish your entry on your own blog and then simply post a link to it on our Facebook page. Applications are due 30 days before the date of the class you’re applying for and make sure you state in your entry which city you’d like to attend.

PS If you’d like to book in to either the New York or Minneapolis classes in June, don’t delay. There are not many sleeps to go (and yes, we are counting!)

Paying in Installments

Photography: Made U Look

Did you know that you can pay for the class in installments? We know that not everyone has the full cost of the workshop just burning a hole in their pocket, so we decided to offer a super-simple payment plan. This is for those of you that would like to reserve your spot without having to stump up all the cash right away.

If you’d like to make two payments, you can do so by simply clicking the ‘two installments’ link under the city of your choice on the register page. If you’d like to make smaller and more regular deposits, we can accommodate that too. Just get in touch and we’ll sort it out for you right away!

We can’t wait to meet you, SO much love
Kat, Gala & Shauna