The Blogcademy 2015 Dates

It has been a great year for The Blogcademy, with sold-out classes all over the globe. People keep asking us when we’ll be announcing dates for 2015, and you’re in luck, because today is that day!

We’ve taught Level 1 — our standard class — to well over 600 women by now, which absolutely blows my mind. It’s a fantastic introduction to setting up your blog, getting it on its feet, and learning how to use a blog to supplement your business

2015 DATES

Los Angeles
February 25th & 26th

March 7th & 8th

June 13th & 14th

San Francisco
September 15th & 16th

New York
September 22nd & 23rd

December 1st & 2nd

December 9th & 10th


We’re absolutely beside ourselves to be hitting up some of our favourite cities in 2015… And to bring brand new information to you, because you asked for it!

With love,
Your headmistresses.

Want to Learn How to Deal With Haters, Build Your Audience, Set Your Rates, and Take a Great Still Life?


We’re super-excited today to announce the addition of four new videos to our Home School roster! Filmed in in a picturesque English garden, we created lessons around some of the questions we’re asked most often.

Dealing With Negativity features all three of us discussing how we deal with negativity online. The potential of getting negative feedback stops a lot of people from sharing their true selves online, which is such a shame! If this is happening to you, don’t worry: you’re not the only one! We trade war stories, talk about coping strategies, and ask, does it ever get any easier?

Still Life 101 was inspired by a segment Shauna created on-the-fly in our Chicago class. It’s now a staple of our Blogcademy weekend! In this lesson, Shauna shares her top tips on how to craft a great still life, no matter whether you’re using Instagram or composing images for your latest blog post. Remember, photos of experiences usually get more engagement than selfies because people genuinely want to see what you’re working on and what you’re inspired by!

How To Set Your Rates is all about coming up with a price (and sticking to it!). Shauna and Kat have a great conversation about setting rates, and cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services.

Building Your Audience is clearly one of the most important things you can do, and it’s one of the things we get asked about most often. There are so many things you can do to engage readers and make sure your content is reaching the right people, and in this video, you’ll learn all about the techniques that we used when we started our blogs. In fact, we continue to implement them to this day!

We’re delighted to build on from our original 9 components, which covered Blogging Basics (a free class!), Media Kits For BloggersCreating An About Me PageBlog Brand AuditBrands Working w/ BloggersPR & Marketing For BlogsAdvertisingCreating Killer ContentHow To Work With Brands, and Pinterest for Bloggers. Phew!

Each lesson is priced at $20, and they all come with worksheets, checklists, and prompts to help you put into practice what you’ve learned. They’re designed and presented efficiently, because we know how busy you are — we don’t want to waste your time, babe! We promise to only give you real, actionable information you can actually use. Our tagline is No Boredom, No Blathering, No Bullshit, after all!

Got questions? Hit us up on Twitter! We’d love to see you in our digital classroom!

Announcing: The Blogcademy Home School And Mixer Events!


For two years, The Blogcademy has been travelling the world, teaching the secrets of making a living online to over 400 women. We’ve left a trail of glitter and a community of gung-ho gals in our wake… And now it’s time to bring the magic direct to you.

We wanted to create content that you could engage with any time, and keep learning from as often as you needed. We wanted to film videos so it felt like you were right there with us, and wouldn’t have to read a massive wall of text. We wanted to give it to you Blogcademy style: no boredom, no blathering, no bullshit!

The Blogcademy Home School was our answer. We’ve created Blog Boosters, ten videos around various topics — from advertising, to branding, to creating killer content — that you can use to fill in the gaps in your knowledge. They’re snappy, jam-packed with information, and will get you from point A to B efficiently. No muss, no fuss. We promise that our Blog Boosters will get you excited about blogging, and increase your money-making potential to boot. After all, girls just wanna have funds!

Even better? Our first video, Blogging Basics, is totally FREE! Just click on through to get a taste of what our Home School Blog Boosters are all about.


We’re beyond excited to be sharing Home School with you today. No matter where you live, and no matter how much time you have available to devote to improving your blog and online business, we know these videos (with accompanying worksheets, activities and resources) will help you grow your business. Once you start to implement the lessons you’ve learned, you’ll be amazed by how quickly you see results.

But wait, there’s more!


One of the things we hear over and over again from our blogcadettes is how amazed — and delighted — they are to meet babes just like them at The Blogcademy. Life-long friendships are formed in every single class we teach… And it’s a beautiful thing.

It’s true that meeting your tribe is powerful, transformative, and life-affirming. So we thought, maybe it’s time to do it en masse! How special would it be to introduce 100 passionate blogcadettes all at once? The answer: very special indeed.

Join us — and your future BFFs — at The Roost in London on the 24th of July. There will be delicious mixed drinks, tasty snacks, a blow-your-goddamn-socks-off goodie bag, an all-you-can-snap photobooth, a lively Q&A (so you can get all your blogging questions answered, and then some), and hours of gleeful fun with bloggers, small business owners, and independent babes just like you.

It’s networking, babe, but not as you know it. We promise there will be no sleazoids, fluorescent lights, or stale sandwiches!

Got questions? (What if I don’t drink? What should I wear? How fashionably late would be too fashionably late?) We’ve got answers. And we can’t WAIT to see you there!

Much love,

Your headmistresses.

Bloopers For Days!


You may have heard that we’re launching something VERY SPECIAL on Tuesday the 27th of May. That’s right: our time in Palm Springs wasn’t all pool-side lounging… We were busy creating something brand new for our blogcadettes!

And, well, what’s that saying? “You can’t make an omelette without breaking some eggs”? Well, consider us your new favourite breakfast!

Enjoy this video… We hope it makes you laugh as much as we did!

Don’t forget to come back here on Tuesday… You won’t want to miss this!

Much love,

Gala, Shauna and Kat.

Chicago, Chicago…


Calling all Midwest babes!

We had a BLAST last weekend in San Francisco, and at this very moment we’re sitting at a kitchen table in Chicago, getting excited to teach our second class of the year. The turquoise tornado happens at Enerspace this weekend, in a glorious space with a killer view of the skyline… And more glitter than your eyeballs can handle!

If you’ve been wondering how to grow your online business, how to get more customers or just connect with your tribe, we can help! We have a few seats left in our class this weekend, and we’d love to share our knowledge with you.

Want to join us? Just click here for more info!

Photo by Ingrid Chang of Jerry Yoon Photographers

Need A Place To Stay In San Francisco?

We absolutely can’t wait to get on the road again: it’s only 34 sleeps until we teach our first class of the year in San Francisco!

It occurred to us that some of you might be at the point of booking your flights, cars or accommodation for the class, and we thought maybe we could help out! If you’re heading to a new city to join us, it can be daunting to try to find accommodation and do all that. So we’ve found a few killer Airbnb listings that we think you’d feel very comfortable in!

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For example, you could stay in a garden cottage! It’s $112 per night, and you’re welcome to wander into the house for a cup of coffee or pot of tea.


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We love the colours and brightness of this apartment in Cole Valley. Clocking in at $125 a night, it’s a much more cost-effective choice than a hotel… And way more cute!

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Chez Paul is a very elegant, mod-style apartment with fantastic architectural details. It’s $189 a night, and accommodates two… So bring a friend!


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If rainbow is more your style, this two-bedroom technicolour apartment will surely make you smile… !

You might find that you just need a quiet place to sleep and decompress. If so, we love the private room option, and there are heaps of choices under $100! You can find ’em here.

We can’t wait to see you!

Gala, Shauna and Kat.

(Note: we are not affiliated with Airbnb, we are simply huge fans! We almost always use Airbnb when we stay in a foreign city, and we love it.)

Scholarship Reminder!


Here’s a little friendly reminder that we offer one scholarship spot for every city we teach in! Your deadline to get those applications in is 30 days before the class you’re applying for. That means if you want to try for our next workshops in San Francisco and Chicago you have until April 10th and April 17th respectively.

To enter simply pull together a blog post and let us know, in whatever format you like, why you think should win!

You could draw a picture, make a video, create an animated gif, start a Facebook campaign, get a tattoo… Anything that your crazy little brain can come up with. Remember: the more creative the better!

Publish your entry on your own blog and then simply post a link to it on our Facebook page.

Good luck everyone!

We Need You!

The Blogcademy | We Need You!

The Blogcademy is on the look out for photographers, décor sponsors and event assistants to help us out during a number of our classes this year.

We are on the hunt for professional photographers to come and shoot our workshops in Vancouver, New York and Auckland, and event assistants for Calgary, Berlin, Amsterdam, Washington DC, Sydney, Melbourne and Auckland. (Check out the dates for each class here!)

If you’d like to be considered, please drop us an email covering your experience. Photographers and décor sponsors, please include a link to your website or portfolio.

Assistant applicants must be local (as you’ll need to take delivery of all the goodie bag items), have past events experience and, ideally, be able to drive.

We will cover your expenses and you’ll get to attend The Blogcademy gratis! If you fit the bill and would like to come and make our workshops truly magical we’d love to hear from you!

Our New About Us Film

While we were all together in Palm Springs recently, we thought it would be the perfect opportunity to film an About Us video. We hope you enjoy it and that it helps to give you more of a feel of what The Blogcademy is all about.

Our 2014 World Tour is continuing to sell at lightening speed. So if you’re still considering whether to book in or not, think fast! Have a look over our course overview, read through our FAQ and nosy at some past Blogcadette testimonials.

Our San Francisco, Chicago, London, Melbourne and Sydney classes are all well over 50% sold and the majority of the other cities are following close behind. If you have any questions or you’d like to speak to us about paying in smaller instalments, simply get in touch!

We can’t wait to hear from you.

A New Way of Learning… Coming soon!


Those of you that followed our adventures while we were in Palm Springs might have had a sneaking suspicion that we weren’t just there to soak up the sunshine. Oh no, your secretive headmistresses were working on a new Blogcademy project!

We can’t tell you exactly what it is just yet, but we know it’s going to be worth the wait. Our new offerings will be launched in the spring and we’ll have much more to share real soon…so watch this space ya hear!?

No boredom. No blathering. No bullshit.