All posts by Kat

Want to Learn How to Deal With Haters, Build Your Audience, Set Your Rates, and Take a Great Still Life?


We’re super-excited today to announce the addition of four new videos to our Home School roster! Filmed in in a picturesque English garden, we created lessons around some of the questions we’re asked most often.

Dealing With Negativity features all three of us discussing how we deal with negativity online. The potential of getting negative feedback stops a lot of people from sharing their true selves online, which is such a shame! If this is happening to you, don’t worry: you’re not the only one! We trade war stories, talk about coping strategies, and ask, does it ever get any easier?

Still Life 101 was inspired by a segment Shauna created on-the-fly in our Chicago class. It’s now a staple of our Blogcademy weekend! In this lesson, Shauna shares her top tips on how to craft a great still life, no matter whether you’re using Instagram or composing images for your latest blog post. Remember, photos of experiences usually get more engagement than selfies because people genuinely want to see what you’re working on and what you’re inspired by!

How To Set Your Rates is all about coming up with a price (and sticking to it!). Shauna and Kat have a great conversation about setting rates, and cover it from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services.

Building Your Audience is clearly one of the most important things you can do, and it’s one of the things we get asked about most often. There are so many things you can do to engage readers and make sure your content is reaching the right people, and in this video, you’ll learn all about the techniques that we used when we started our blogs. In fact, we continue to implement them to this day!

We’re delighted to build on from our original 9 components, which covered Blogging Basics (a free class!), Media Kits For BloggersCreating An About Me PageBlog Brand AuditBrands Working w/ BloggersPR & Marketing For BlogsAdvertisingCreating Killer ContentHow To Work With Brands, and Pinterest for Bloggers. Phew!

Each lesson is priced at $20, and they all come with worksheets, checklists, and prompts to help you put into practice what you’ve learned. They’re designed and presented efficiently, because we know how busy you are — we don’t want to waste your time, babe! We promise to only give you real, actionable information you can actually use. Our tagline is No Boredom, No Blathering, No Bullshit, after all!

Got questions? Hit us up on Twitter! We’d love to see you in our digital classroom!

Scholarship Reminder!


Here’s a little friendly reminder that we offer one scholarship spot for every city we teach in! Your deadline to get those applications in is 30 days before the class you’re applying for. That means if you want to try for our next workshops in San Francisco and Chicago you have until April 10th and April 17th respectively.

To enter simply pull together a blog post and let us know, in whatever format you like, why you think should win!

You could draw a picture, make a video, create an animated gif, start a Facebook campaign, get a tattoo… Anything that your crazy little brain can come up with. Remember: the more creative the better!

Publish your entry on your own blog and then simply post a link to it on our Facebook page.

Good luck everyone!

We Need You!

The Blogcademy | We Need You!

The Blogcademy is on the look out for photographers, décor sponsors and event assistants to help us out during a number of our classes this year.

We are on the hunt for professional photographers to come and shoot our workshops in Vancouver, New York and Auckland, and event assistants for Calgary, Berlin, Amsterdam, Washington DC, Sydney, Melbourne and Auckland. (Check out the dates for each class here!)

If you’d like to be considered, please drop us an email covering your experience. Photographers and décor sponsors, please include a link to your website or portfolio.

Assistant applicants must be local (as you’ll need to take delivery of all the goodie bag items), have past events experience and, ideally, be able to drive.

We will cover your expenses and you’ll get to attend The Blogcademy gratis! If you fit the bill and would like to come and make our workshops truly magical we’d love to hear from you!

Our New About Us Film

While we were all together in Palm Springs recently, we thought it would be the perfect opportunity to film an About Us video. We hope you enjoy it and that it helps to give you more of a feel of what The Blogcademy is all about.

Our 2014 World Tour is continuing to sell at lightening speed. So if you’re still considering whether to book in or not, think fast! Have a look over our course overview, read through our FAQ and nosy at some past Blogcadette testimonials.

Our San Francisco, Chicago, London, Melbourne and Sydney classes are all well over 50% sold and the majority of the other cities are following close behind. If you have any questions or you’d like to speak to us about paying in smaller instalments, simply get in touch!

We can’t wait to hear from you.

A New Way of Learning… Coming soon!


Those of you that followed our adventures while we were in Palm Springs might have had a sneaking suspicion that we weren’t just there to soak up the sunshine. Oh no, your secretive headmistresses were working on a new Blogcademy project!

We can’t tell you exactly what it is just yet, but we know it’s going to be worth the wait. Our new offerings will be launched in the spring and we’ll have much more to share real soon…so watch this space ya hear!?

Live From Palm Springs!

the blogcademy live

FX Media

We’ve been in Palm Springs all week and we’re rounding off our time together with a FREE live broadcast today, February 9th, at 11am PST | 2pm EST | 7pm GMT!

To join in the fun simply click play on the video below. If you can’t tune in right now, fret not, the whole thing will be available to watch on YouTube afterwards. Be sure to hit us up with your very best blogging and business questions and we’ll try our very best to answer as many as possible.

We’ll see you soon!

The Blogcademy Needs You!

Janneke Storm

If you’re an independent designer or Etsy shop owner, we are always looking for fun, useful, delicious or sparkly things to put into our attendees’ goodie bags.

We are currently looking for sponsors for all of our 2014 world tour dates – that’s a lot of bags that need filling so if you would like your product to be seen by 30 excited and snap-happy bloggers and featured on, and (with a combined reach of ONE MILLION monthly visitors) then please get in touch. You can sign up to sponsor one city, two, three… in fact as many as you’d like!

We are also looking for people to come along to the workshop to help us out. If you’re a catering company, you run a photo booth, you could provide lunch time entertainment or you’re a professional photographer or videographer then we want to hear from you too. In exchange for contributing to the class you’ll get to attend for FREE! Now what could be better than that?

Becoming a sponsor couldn’t be easier, just check out our one sheet and media pack and get in touch.

We can’t wait to hear from you!

A Gift For That Special Someone…

Do you know that we offer gift certificates for The Blogcademy? I mean, what could be a better surprise for that special blogger in your life?

Buying one is easy, just register for the city of your choice, and then drop us an email letting us know the name of the person you bought it for. We’ll whip you up a lovely certificate that you can print out and hide under their tree!

Happy holidays, everyone!

2014 World Tour!

The wait is over! Our workshop locations and dates for the 2014 are… (deep breath)

San Francisco
May 10th & 11th
Makeshift Society
Almost sold out!

May 17th & 18th
Enerspace Chicago

June 7th & 8th
Soundhouse Studios

June 14th & 15th
The Commons Event Space

July 19th & 20rd
Curtain Road Studios
Almost sold out! 

July 22nd & 23rd
Curtain Road Studios

July 26th & 27th
Agora Collective

August 2nd & 3rd
The Thinking Hut

New York
September 27th & 28th
Attic Studios

Washington DC
October 4th & 5th
Studio 52

November 29th & 30th
Studio 2204
Almost sold out!  

December 3rd & 4th
The Establishment Studios
Almost sold out!  

December 6th & 7th

Booking your ticket to any of the classes couldn’t be simpler – click the relevant city link above and register using PayPal. You can either pay the full amount upfront or we offer various instalments plans (don’t be shy, just drop us an email if you’d like to pay in smaller increments!)


In each city we’ll be looking for photographers and videographers to capture the magic and independent businesses to fill those famous goodie bags! If you have a décor company, you make delicious cakes and treats or you run a photo booth – we want to hear from you too.

Becoming a sponsor couldn’t be easier, just check out our one sheet and media pack and get in touch.

2014, here we come!