All posts by Shauna

The Blogcademy And MagCloud: Poster Crazy!

The Blogcademy MagCloud Posters

When you need to promote an event or get your designs printed on nice quality paper, we all know how quickly that can add up. And, screen printing posters is also very expensive, especially when you’re a smaller business. We’ve been looking for an alternative, cost effective way to print posters and we finally have a solution to share with you! At The Blogcademy, we’ve been using MagCloud since the very beginning to print our workbooks but we didn’t realize they also did double-sided 18 x 24 posters!

The Blogcademy MagCloud Posters

For those of you who aren’t familiar with MagCloud, it’s an on-demand printing service run by HP and you can print as little or as much as you like. They ship around the world, too. Sometimes you just don’t have the quantities needed to go through a traditional printer or you just need to proof a project to see how it’s looking. Having the option to order a single piece is so nice!

Late one night, we put together layouts of our two upcoming Blogcademy dates in Portland and Los Angeles along with posters featuring our fancy new manifesto. We expected the quality to be just okay for $2.00 a piece but were pleasantly surprised when the posters showed up. First off, each comes in its own protective plastic sleeve. Next, the paper is much heavier than poster paper — it’s more like a few steps down from card stock. And the finish is the equivalent of a satin.

The Blogcademy MagCloud Posters

If you don’t have an event to produce posters for, why not try the following:

• Make prints of your original photography. Create a collage on your wall or give out as gifts and promos.
• Posters of old school family photos would be really charming!
• Do a series of patterns you’ve created. Make your own mishmash of wallpaper!
• Print your artwork as posters to sell at conventions, shows or events.

* All posters printed on-demand through MagCloud. Templates can be found here.

* Tassels are courtesy of The paper Jar via The Cloud Parade, an official Blogcademy sponsor.

* Finally, we want to note that this post was in no way sponsored by MagCloud. We just really like the service and hope it is of use to you as well.

xo always,
Shauna, Gala and Kat

A Sneak Peek Into Our Media Kit Plus Extra Insights!

The Blogcademy Media Kit

I just wrapped up a digital media kit for The Blogcademy and I’d like to shed a bit more light on media kits overall. Over the last three years, I’ve switched from traditional press kit folders to digital media kits and my clients have found huge success using them. With sharp editorial-style layouts and clickable links all in a PDF format that’s email-friendly, it’s easy to get the word out in a quick, professional manner whether you’re a blogger or a small business.

The Blogcademy Media Kit

The Blogcademy Media Kit

Historically, digital media kits have been most commonly used by large magazines to provide information including circulation rates and stats of their target audience for advertisers. Often, they also include a brief bio, testimonials and contact information.

The Blogcademy Media Kit

After designing my first media kit for a print magazine in 2008, I had the realization that they would be ideal for bloggers too. Sometimes a one-sheet just isn’t enough information if you’re trying to land bigger gigs and advertisers. I’ve designed a lot of media kits over the last few years — my two personal favorites are for Rock N Roll Bride (this is Kat’s older version — we just wrapped a 2013 refresh that more closely matches her magazine) and Veronica Varlow (who happened to be our special guest at the New York Blogcademy!).

At The Blogcademy, we’ve had a one sheet since the beginning to send out to sponsors but realized that while that was perfect for filling goodie bags, we needed something more robust for larger corporate partnerships that may pop up. It’s important to always be prepared for those potentially huge moments! 14 pages later, we’re feeling much more prepared for what 2013 holds.

In the media kits I put together, especially for bloggers, I usually start by suggesting the following:

• Front and back covers with a visible URL and logo
• An introduction with key accomplishments
• Testimonials from readers and clients
• Stats including traffic and social media numbers
• Rates / packages / availability
• Suggestions for how to make the most out of your partnership (recommendations for achieving the best results)
• Professional images of your brand / blog / yourself throughout
• Contact page with clickable links

From this list, we add and subtract content until the balance feels right. Each media kit should be very specific to that brand. There are some crossover design elements I’ve used but for the most part, every media kit is a clean slate.

The Blogcademy Media Kit

If you’re attending The Blogcademy London, we do a much more in-depth media kit overview during my branding segment. I hope this glimpse inside media kits makes them feel less mysterious!

*All photos in the media kit are by Devlin Photos and Made U Look Photography.

The Blogcademy Website 2.0!

The Blogcademy Website

Today we have a very special announcement: The Blogcademy has a new and improved website!

Our workshop has come a long way since its launch back in August! To say that there was a time crunch when we were getting ready to launch doesn’t quite sum it all up…it was more of a mad dash. The workback schedule was nearly nonexistent — I had one day to design the site design and Kat’s husband coded the entire thing in a weekend. And even better, the night before our big launch, I headed across state lines to a Mötley Crüe & Kiss concert, promising Kat & Gala I’d finish up any final assets that night when I got home.

The Blogcademy Website

I made it back from the concert in one piece and the next morning, the launch went better than any of us could have imagined. Since that time, our first workshop in New York has came and went and London is now on the horizon.

Beyond all the excitement, each of us had the nagging feeling that our website could be a lot better. Truth be told, it just didn’t feel complete — post New York, we had a video, amazing testimonials and a one-sheet but nowhere to really put them. I didn’t want to just tack on more content to the existing pages. We needed an overhaul.

The Blogcademy Website

Over Thanksgiving weekend, I got to work on the redesign. Kat’s coding whiz husband Gareth quietly worked away and surprised us with the finished product this morning and we couldn’t be more happy to share this next chapter of The Blogcademy with you!

Take a look around (we have lots of new content, including Testimonials and Sponsors pages) and let us know what you think! And if you’re interested in joining us in London, there’s a few spots left.

The Blogcademy London is Sold Out!

The Blogcademy 02 London

We are completely blown away and humbled that the Blogcademy London workshop sold out in 24 hours flat! Unbelievable! We want to extend a huge thank you to everyone who has requested cities, retweeted our information and shared their Blogcademy experiences on their blogs and with friends. Without you, none of this would be possible. Thank you so much for joining us on this wild ride!

With much love from your headmistresses,
Kat, Gala and Shauna

London, Here We Come!

The Blogcademy 02 London

With Blogcademy New York behind us, we’ve decided it’s well time to take this show on the road! Kat’s unrelenting enthusiasm coupled with many, many requests from our mailing list made it apparent that London should be our next stop and we couldn’t be more excited! We will be teaching at Curtain Road Studios in Shoreditch over January 19th and 20th, 2013 and hope that you can join us!

The Earlybird Special

Just in case you needed another incentive to join us in London, we’ve got an earlybird special and all the details you need are here! Please note that the special is first 48 hours only. If you’d prefer to pay in smaller chunks, we have a super simple installment plan too. Payments are handled securely through PayPal but if you’d prefer to pay by bank transfer then email us for details.

The Scholarship

We’re offering one scholarship space for London! We want to be dazzled by your creativity! For a chance to win a spot, pull together a blog post and let us know why you think you should win. Use any format you’d like — draw a picture, make a video, create an animated gif, start a facebook campaign, get a tattoo (Kat’s idea)! Think big! Think bold! We can’t wait to see what you dream up! Publish your entry on your own blog and then simply post a link to it on our Facebook page by December 14th, 2012. The winner will be notified via email shortly after so be sure you have contact information somewhere obvious on your blog!


If you have any further questions, feel free to check out our FAQ or simply drop us an email. We can’t wait to see you in London!

With much love from your headmistresses,
Kat, Gala and Shauna

The Blogcademy is Happening This Weekend!

Blogcademy Magazine

To say that we are excited for the first-ever Blogcademy workshop this weekend is a huge understatement. All week, we’ve been excitedly sending emails back and forth, putting the finishing touches on our presentations and goodie bags. The anticipation is building…we can’t wait to meet all 30 of you, hear about your blogging journeys and inspire you to take it to the next level. See you soon!

Sneak Peek: The Blogcademy Magazine!

Blogcademy Magazine

We wanted to give the attendees of the upcoming Blogcademy workshop a memento that contained jump-starts to making their weekend a success: an exclusive print magazine. Kat, Gala and I each wrote articles pertaining to the topics we will be covering and also developed four activities inside. Additionally, we included the class schedule, room for notes, our contact information and a personal letter welcoming attendees to the course. Beyond that, we compiled a list of our favorite books and quotes.

Blogcademy Magazine

This first edition is 36 pages of content we believe in and we hope it will serve as a reminder to our Blogcademy class that this is just the beginning of their blogging journeys. The print copies will be arriving this week and we couldn’t be more excited! And, we can’t wait to meet all of you!!

The Blogcademy Pins!

The Blogcademy Pins

In an ongoing effort to share our sources for our collateral, The Blogcademy just had pins made through One Inch Round. The pricing was reasonable, the service was quick and the customer service was super prompt and helpful. Two thumbs up!

One of the main reasons we went with One Inch Round is because they’re based in Portland and offer you the option to save on shipping in return for local pick-up. I couldn’t be happier with the quality and outcome. I should mention that we went with the 1.25 inch size so the type is legible and crisp but the pin still feels wearable.

We’ve now got pins, business cards, stickers and rubber stamps! But of course, we’re saving the best for last. Stay tuned!

Collateral Update: Business Cards and Stickers!

The Blogcademy Collateral

We’ve been hard at work as of late designing all our business collateral and in an ongoing effort to help you outfit your own business in style, we’re sharing our sources! We wanted our cards to be premium in both look and feel but also budget-friendly and that’s where Moo came in. A lot has changed over at Moo in the last few years; it’s not just mini cards these days!

The Blogcademy Collateral

Have you seen the latest addition to their offerings, the Luxe Business Cards? Featuring Mohawk Superfine paper merged with a rich seam of color (we chose black for these), the quality is really awesome. The matte finish has a noticeably tactile texture and the saturation of the inks is top notch.

The Blogcademy Collateral

Of course, when it comes to branding our business, we couldn’t stop at just business cards. Moo also offers stickers in a number of formats and out favorite part is that you can upload multiple designs to be printed in the same pack! How cool is that? We have plans to use these to seal official correspondence. It’s all about those finishing touches, after all. We have some more goodies in the works — stay tuned!

Rubber Stamp Lovers!

The Blogcademy Rubber Stamps
At The Blogcademy, we’ve been working on getting the rest of our branded collateral together. Pulling directly from our Identity Guide, we took some of our favorite elements and had them made into rubber stamps!

The Blogcademy Rubber Stamps
In case you’re wondering, we order all our stamps through Simon’s Stamps. Speedy service, great rates and old school wooden handles make them the best around, hands down. Happy stamping!